Advertising Strategy

Why Big Brands Are Boycotting Google’s Ad Network

An advertising boycott of Google’s YouTube is gaining traction among some of the world’s biggest brands. Volkswagen, Wal-Mart, Starbucks, PepsiCo, AT&T, Verizon, and more have suspended their advertising over concerns related to Google’s ability to prevent their ads from being run alongside offensive content. Wal-Mart said in a statement on Friday, “The content with which […]

A Full Campaign Strategy and its Importance in Reaching Today’s Customer

Every dealership wants to leverage their advertising strategy to reach the most customers and influence them for the best price. Many dealers rely on agencies to help them achieve their sales goals and hire individuals within the dealership to oversee and monitor their advertising success. But, do you have a full campaign strategy in place […]

5 Questions Dealers Should Ask in 2017

A new year means new opportunity to grow your business. That means you can’t keep operating under the same mindset when it comes to setting goals, planning advertising, and evaluating metrics if you want to be successful in growing your dealership and continuing to move metal and servicing vehicles. It’s vital to your business to […]