4Ps of Automotive Marketing

Cars.com Revvs Up Q4 Media With New Advertising Creative

Cars.com continues to create connections that fuel growth. I’m excited to announce that we have launched an integrated advertising campaign featuring new creative that raises awareness for specific features that empower consumers to make better car decisions across the New 4Ps of Automtoive Marketing, including what car to buy (product), how much to pay (price), […]

On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

A primary goal for dealers is to drive more vehicle sales. A key component of generating sales is converting on-the-lot traffic. We know that walk-in leads are a valuable source of sales – with two-thirds of walk-ins making a purchase within 72 hours of their on-the-lot visit.[1] As such, it is more important than ever […]

Introducing the New Four Ps of Automotive Marketing

The automotive industry must write our own rules to continue growing. We need to let go of the assumptions that served us well for years but will hold us back in the face of changing consumer behavior, emerging technologies, and new business models. No rule for successful marketing is sacred, including the time-honored principle […]