Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of Cars.com research into holiday shopping behavior during Black Friday weekend. For three days – Black Friday, Saturday, and Sunday — we used a geolocated survey to target shoppers after they visited dealer lots. We included a representative […]
Solving the Attribution Problem in Automotive
Customer obsession and identity mapping will take advertising and attribution to the next level in the automotive industry. That was the key takeaway from a presentation that Cars.com CMO Brooke Skinner Ricketts and LiveRamp Chief Evangelist Andrew Kasprzycki delivered at the Automotive Analytics and Attribution Summit November 19. Chasing the Holy Grail Brooke and Andrew […]
GMC Sierra 1500 Wins the Cars.com 2018 Best Half-Ton Truck Challenge
GMC just got a half ton of good news. Cars.com tested five pickup trucks to determine the best choice for customers – and the 2019 GMC Sierra 1500 took home the gold. As announced, the 2019 GMC Sierra 1500 bested four other brands, including the best-selling 2018 Ford F-150, in a hands-on test that assessed […]
Cars.com October 2018 On-the-Lot Report Cross-Shopping Analysis
Our October 2018 On-the-Lot report picked up where our July report left off by examining which automotive lots mobile shoppers visited the most; and which ones they cross-shopped the most while they were on someone else’s lot. In October, Toyota was the most visited lot for the non-luxury category — and BMW was the most […]
5 Ways to Win on Black Friday
All signs are pointing to a Black Friday bonanza for retailers. Last year, 174 million people shopped Black Friday weekend, a 13 percent increase over 2016. And with eMarketer predicting a first-ever $1 trillion holiday shopping season, retailers have every reason to believe that Black Friday will create strong foot traffic in-store – and so […]
Subaru Crosstrek Wins the Cars.com 2018 Subcompact SUV Challenge
How ‘bout that Subaru Crosstrek? As announced, Cars.com named the 2018 Subaru Crosstrek 2.0i Premium AWD the best subcompact SUV. The Crosstrek beat the 2018 Ford EcoSport, 2018 Hyundai Kona, and 2018 Nissan Rogue Sport in a comprehensive test by Cars.com judges, who assessed SUVs in 13 categories ranging from front-seat comfort to ride quality. The […]
Cars.com September 2018 On-the-Lot Report Analysis
The September 2018 Cars.com On-the-Lot (OTL) report examined how people shop for cars by price level. We counted the number of Cars.com VDP views that shoppers made on their mobile devices while on dealerships’ lots. We broke out those VDP views by vehicle type and price range, with $0-$9,999 being the lowest and $100,000+ being the highest.
Have You Hugged Your Salesperson Today?
A dealership’s salespeople humanize your brand and make you more responsive to customers: 97 percent of car buyers would like to select a salesperson before they visit a dealer.[i] A recently published Wall Street Journal article, “Dearth of a Salesman,” underscores why dealerships need to invest into their salespeople. Citing data from talent management firm […]
The Rise of the Super Platform
Facebook and Amazon will command nearly 25 percent of all digital advertising dollars spent in 2018.[i] These two brands are more than powerful advertising destinations. They are super platforms, or self-contained universes offering businesses – including automotive dealerships — a vast audience and tools to reach them. The rise of super platforms is an example […]
How Personalization Is Changing Automotive Shopping
Automotive dealerships are now trying to please consumers whose expectations for a great customer experience are set on non-automotive sites such as Amazon, Netflix, Spotify, and Tinder. These online destinations have successfully responded to a new breed of consumer who demands a more personalized shopping experience. They’ve flourished in part by using machine learning to […]
Is Your Dealership Ready for a Voice-First World?
The battle for the voice-first experience in automotive is heating up. Recently both Amazon and Google made the news for making breakthroughs with voice-guided navigation and information systems in the automobile, underscoring how dealerships need to stay abreast of rapidly evolving voice-based technology: Amazon launches Echo Auto. For $50, car owners will soon be able […]
How Ride Sharing Is Changing Automotive Dealerships
For auto dealerships, change does not hit in waves — it’s an everyday reality that can help or harm you depending on your adaptability. In coming days on the Grow with Cars blog, we are going to discuss some of the catalysts of ongoing change. Today let’s look at one of the most talked about […]