Cars.com is proud to be the recipient of AUTO Connected CAR News’ award for Best Car Buying or Selling App Experience or Mobile Web. AUTO Connected CAR News’ annual Tech CARS Awards winners are determined by consumer votes. This recognition reflects our commitment to delivering superior experiences to consumers while delivering quality metrics and results to our advertiser customers in a mobile-first world.
Mobile-First Mindset
Cars.com is the first and only third-party website in the automotive space to go mobile responsive. The massive endeavor, which allows for a seamless site experience across devices, has paid off. In addition to receiving “Best Car Buying or Selling App Experience or Mobile Web” award from AUTO Connected CAR news, Cars.com ranked highest in overall satisfaction among third-parties in J.D. Power’s 2016 Automotive Mobile Site Study℠* (October, 2016). And, according to App Annie data, our app is a consumer favorite in the US with 10% more iOS and Google Play downloads in 2016 than its closest car sales app competitor.
Mobile-First Metrics
As consumer behavior drives change in the industry, Cars.com has also revolutionized measurement tools for car dealers and manufacturers. According to our “Mobile Car Shopper Survey,” more than half of consumers use their smartphones on dealership lots to get more information¹. With the launch of our Lot Insights report, we put a stake in the ground demonstrating the importance of mobile attribution for dealers. The first-of-its-kind report, which uses geo-fencing technology, allowing dealers to track and analyze mobile car shopper behavior on or around the lot.
“We’re on a mission to evolve how we measure value in the automotive industry,” said Brooke Skinner Ricketts, CMO, Cars.com. “Our Lot Insights analytics and reporting is a great first step, but we’re not stopping there. Mobile accolades like this create momentum behind our efforts as they prove the changes taking place in our space. We will continue to lead with a user experience that aligns with modern car buying behaviors and provides our advertiser customers better understanding, reach and influence.”
With mobile momentum continuing to build, we’re just getting started. To deliver quality, in-market shoppers to our advertisers, Cars.com will continue to innovate to provide the best consumer experience across devices while delivering results for our advertisers…for every turn.
Click through to read more about the winners here.
¹ Mobile Shopper Study, VerstaReserach, December 2016
