Cars.com had a great time at NADA 100 this year. The industry has seen tremendous change over the last 100 years and Cars.com has enjoyed being a partner in growth for the local retailers for amost twenty years.
As a partner in growth, Cars.com is always keeping an eye on the changing modern consumer behavior and how we can support dealers win in their local marketplace. At NADA, we shared new insights on mobile shopping behavior to help dealers capitalize on the new opportunities to connect with the modern consumer. Cars.com also announced a new Attribution solution with Clarivoy to help dealers make data-driven advertising decisions with the full picture of their advertising performance via their Google Analytics dashboard.
Cars.com CEO Alex Vetter said it best, “2017 is the year of efficiency.” We are moving forward with our partners to grow efficiency in working together and in connecting car shoppers with the right vehicle, dealership, and sales person. We saw this on the NADA expo floor, which was jam-packed with long-standing digital advertising partners as well as a high number of new companies.
What stuck out to us was the common message that dealers need to partner with companies who understand today’s modern consumer and with those who will do their best to grow dealers’ ROI in new, innovative ways.
Take a look at some of the good times below to see how Cars.com and DealerRater partnered with those dealers in attendance to discuss what’s new with us, everything we have available to dealers, and how to better our partnerships in 2017.
Cars.com event staff take some time for photos with the band Fitz and the Tantrums who performed at the Cars.com event party at NADA 2017 in New Orleans.
Cars.com sales team members review our Lot Insights reporting and answer other questions from those dealers in attendance at NADA.
Dealers who came to NADA had the chance to speak with trained Cars.com sales team members to learn more about Cars.com solutions and our unique, in-market car shopping audience.
Cars.com Trade Marketing staff work the booth to help visitors learn more about us and provide insights into Cars.com events and speakers.
Jamie Oldershaw – Senior Vice President of Product for DealerRater, Alex Vetter – CEO of Cars.com, and Gary Tucker – CEO of DealerRater, take the time to pose for pictures at the DealerRater booth at NADA.