Interested in speaking to CPO shoppers? Non-luxury CPO shoppers are typically undecided on a stock type. Car shoppers flip between New and Used vehicles when considering a new vehicle, but our study shows they are more likely to consider a Used vehicle if they are also considering CPO. New vehicles shouldn’t be excluded from consideration and car shoppers may be able to be up sold into a new vehicle, but car shoppers are less likely to act on a New vehicle if the car shopper is considering CPO at the beginning of shopping journey. Click the link to download the PDF infographic for more information.
CPO Shopper Behavior Infographic
