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The latest automotive industry news and insights to fuel your growth.

The 4Ps of Automotive Marketing: Place

How Automotive Shoppers Have Redefined Place Automotive dealerships spend considerable effort and money attracting shoppers to the lot – as they should. The lot is where the action is. But it’s not the only place that matters. As we discuss in the newly published Cars.com Guide to The 4Ps of Automotive MarketingTM, consumers have redefined […]

The 4Ps of Automotive Marketing: Price

Cars.com Moves the Pricing Conversation From “What” to “Why” As dealers know, there’s more to a vehicle’s price than a number on a sticker or on a VDP. To move the pricing conversation from what to why, Cars.com has rolled out badging across our Search Results Pages (SRPs) and Vehicle Details Pages (VDPs). Our goal […]

The 4Ps of Automotive Marketing: Product

Meet Your Car Serious question: what is a car? There was a time when it was easy to provide an answer, but no more. Vehicles are now supercomputers, integrated directly with our devices and providing on-the-go services ranging from in-car entertainment to self-reported diagnostics. As vehicles become more complicated, dealers are continuing to redefine the […]

Cars.com Revvs Up Q4 Media With New Advertising Creative

Cars.com continues to create connections that fuel growth. I’m excited to announce that we have launched an integrated advertising campaign featuring new creative that raises awareness for specific features that empower consumers to make better car decisions across the New 4Ps of Automtoive Marketing, including what car to buy (product), how much to pay (price), […]

Cars.com Reports On-the-Lot Trends for August 2017

More than half the shoppers on your lot are using their mobile phones to research information such as vehicle prices and features even while they browse your physical inventory.[1] The monthly Cars.com On-the-Lot (OTL) Trend Reports provide insights concerning what makes and models these OTL shoppers are searching for while they are on your lot […]

Tony Zolla Talks With CBT News About Salesperson Connect

Earlier this week, I was able to talk with CBT’s Joe Gumm to discuss our latest product release, Salesperson Connect. Human relationships are essential in the car shopping process. Salesperson Connect provides more trust and transparency to consumers and helps drive more sales for top salespeople. Check out my full conversation below, and find more […]

Cars.com Goes Big During Premiere Week

The Cars.com third-quarter media campaign has kicked into high gear! And we are excited to maintain this momentum through the end of 2017. As we announced in August, Cars.com launched a multi-media campaign to connect in-market shoppers to our dealer partners’ inventory by positioning our brand wherever your customers shop across multiple screens. The campaign […]

Get The Cars.com Guide to the 4Ps of Automotive Marketing™

The rules of automotive marketing have changed forever. As we discussed in a recent blog post, auto dealers need to rethink the traditional four Ps of automotive marketing. Instead of obsessing with “look-at-me” promotions, dealers must focus on product, price, place, and person to attract and keep valuable shoppers. And now, Cars.com has published […]

Product Webinar – Introducing Salesperson Connect

Human connections are critical in the car buying journey. People buy from people, so it is more important than ever for dealers to create connections between salespeople and car shoppers as early as possible. Join Cars.com and DealerRater in this upcoming webinar to learn about the exciting new feature – Salesperson Connect – that showcases […]

Volkswagen: V for Victory!

All hail the 2018 Volkswagen Tiguan – named the Best Compact SUV of 2017 by Cars.com! As announced, the 2018 Volkswagen Tiguan has won the Cars.com Compact SUV Challenge, an annual ranking in which Cars.com editors test compact SUVs against criterion such as ride quality and in-cabin storage. Our price requirement was a maximum of […]

Making the Vehicle Detail Page More Personal

Your vehicle details page (VDP) is not about your vehicle. Your VDP exists to help car shoppers make an informed purchase decision on your lot. Yes, a VDP needs to share useful details about your vehicles, but VDPs need to evolve to remain relevant. For instance, 97 percent of car shoppers would prefer to […]

Cars.com Provides Price Transparency and Convenience for the Win

I am a mobile shopper from the Xennial age – that microgeneration born between 1977 and 1983. I use my mobile phone to shop for everything from coffee to cars. You win my business with transparent pricing, great photos of your product, and an app that makes purchasing from you a convenient experience. So […]

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