• The 4Ps of Automotive Marketing: Place

    The 4Ps of Automotive Marketing: Place

    How Automotive Shoppers Have Redefined Place Automotive dealerships spend considerable effort and money attracting shoppers to the lot – as they should. The lot is where the action is. But it’s not the only place that matters. As we discuss in the newly published Cars.com Guide to The 4Ps of Automotive MarketingTM, consumers have redefined […]

  • The 4Ps of Automotive Marketing: Price

    The 4Ps of Automotive Marketing: Price

    Cars.com Moves the Pricing Conversation From “What” to “Why” As dealers know, there’s more to a vehicle’s price than a number on a sticker or on a VDP. To move the pricing conversation from what to why, Cars.com has rolled out badging across our Search Results Pages (SRPs) and Vehicle Details Pages (VDPs). Our goal […]

  • On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    A primary goal for dealers is to drive more vehicle sales. A key component of generating sales is converting on-the-lot traffic. We know that walk-in leads are a valuable source of sales – with two-thirds of walk-ins making a purchase within 72 hours of their on-the-lot visit.[1] As such, it is more important than ever […]

  • Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Auto dealers are the heart and soul of the U.S. automotive industry, and Cars.com is transforming to help dealers thrive amidst constant change. That point was one of the themes of our second quarter earnings announcement, as articulated by our CEO Alex Vetter in our Q2 earnings conference call: “While many digital technology companies are […]

  • Nurturing and Closing Leads in the Digital Era

    Nurturing and Closing Leads in the Digital Era

    Leads for automotive dealers are not all the same. You need to treat someone who calls you on the phone or emails you differently than someone who walks on to your lot without contacting you ahead of time. Only sales people who understand the nuances of handling each type of lead will successfully nurture and […]

  • On-the-Lot Trends from Summer’s Biggest Holiday

    On-the-Lot Trends from Summer’s Biggest Holiday

    Last month, we launched our monthly On-the-Lot Trends Report to analyze consumers’ mobile shopping behavior while on a dealer lot for both New and Used vehicles. These insights are made possible through our recently patented Lot Insights technology. Our June On-the-Lot Trends Report showed consistent trends with various makes/models leading the way in VDP impressions. […]

  • What Auto Dealers Need to Know about Voice-Activated Cars

    What Auto Dealers Need to Know about Voice-Activated Cars

      Voice-activated technologies continue to shape the auto experience thanks to Amazon, Apple, and Google. Being an effective dealer increasingly means understanding Amazon Alexa, Apple CarPlay, and Google Android Auto as consumers – and their vehicles – become more connected. Major Developments in 2017 In 2017, we’ve seen a number of significant developments in the […]

  • Last-Touch Attribution Misses the Impact of Cars.com

    Last-Touch Attribution Misses the Impact of Cars.com

    Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]

  • Embrace the Strong Force of the Mommy Tribe

    Embrace the Strong Force of the Mommy Tribe

    In 2011, I bought my Honda CR-V. I was unmarried, had no kids and was living in Chicago. The sales associate was very quick to point out the sunglasses holder and light-up vanity mirror. Gee, thanks. Can we get back to the MPG and cargo space? Granted, that encounter happened six years ago, and the […]

  • Walk-in Shoppers Dig New Fords, Dodges, Hondas, and Jeeps

    Walk-in Shoppers Dig New Fords, Dodges, Hondas, and Jeeps

    Walk-in shoppers love to look at trucks – especially Ford F-150s. And, Dodge Chargers, Honda Civics, and Jeep Wranglers are very popular, too. Those makes and models are being looked at the most on walk-in shoppers’ mobile phones while the shoppers are on dealers’ lots, according to Cars.com research. Walk-in shoppers are defined as people […]

  • Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Summertime is filled with poolside vacations, backyard barbecues, and driving with the windows down — especially in the Jeep Wrangler, our new “Most-American” vehicle for 2017. Today, the Cars.com editorial team released its American-Made Index, and for the first time in the list’s history, the Jeep Wrangler topped the list. The index is based on […]

  • On-the-Lot Trend Report: May 2017 Used Car VDPs

    On-the-Lot Trend Report: May 2017 Used Car VDPs

    The used car market continues to see gains in a flattening vehicles sales market. Gain a competitive edge by knowing which used makes and models on-the-lot shoppers are searching for. Leveraging Cars.com’s newly-patented Lot Insights technology, we are able to share the top 5 searched makes and models across multiple categories. Below are the top […]