Attribution is one of the biggest challenges facing marketers today and that is no different for our advertisers — particularly dealers. From one store independents to large, multi-store dealer groups, the challenge of understanding which touchpoints are influencing consumers throughout their car shopping journey is universal.
The attribution conversation is one that we continuously have with our customers — and today, that conversation is about to change.
Today at NADA, Cars.com and Clarivoy announced a partnership that will move the conversation beyond first and last click attribution to answer the question dealers have been asking about their marketing investments: are they working?
Through Clarivoy’s native Google Analytics integration, Cars.com customers will now be able to see a multi-touch view of the influence their marketing efforts have in today’s multi-touch world. Cars.com will be making our data available and transparent via Clarivoy, providing our customers the ability to see the influence Cars.com has on consumers throughout the car buying journey.
To date, Clarivoy’s dealer customers have described their native Google Analytics solution as “game changing” and “stunning.” In fact, Clarivoy took home Driving Sales’ 2016 Innovation Cup for “Most Innovative Solution.”
We are proud to partner with Clarivoy, as well as other attribution providers, to drive the industry forward, through an attribution solution that will help dealers understand how their marketing investments are impacting sales…for every turn.
As Steve White, founder and CEO of Clarivoy said, “When you think about multi-touch attribution, you have to give credit where credit is due.”
We are confident in the role Cars.com has across the car buying journey and are sponsoring a two-month trial for select customers – contact Clarivoy to upgrade your Google Analytics today.