A vehicle purchase is an important and exciting decision for car shoppers. Not every car shopper walks onto the lot with the same mindset. They walk in with different levels of knowledge and research they’ve gathered online or from friends and family. Considering what drives car shoppers to the lot will better help you understand how to help them and influence them towards their ultimate goal – purchasing a vehicle from you. Here are the three types of mindsets car shoppers are in when they walk into a dealership and the needs you can address to better serve them.
The Three Types of Walk-Ins Infographic
