Sponsored Article

Module – Sponsored Article

Promo Native In-Feed

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command
  • Click-tracking pixel

Click Destination: Article URL

Other Assets:

  • Headline: 40 characters max
  • Body Copy: 80 characters max
  • Logo: 5:3 aspect ratio

Promo Ad – 300×250

Ad Dimension: 300 x 250

Accepted File Types:  Static Image only – JPG, GIF, or PNG

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command
  • Click-tracking pixel

Max File Size: 40K

Click Destination: Article URL

Promo Ad – 728×90

Ad Dimension: 728 x 90

Accepted File Types:  Static Image only – JPG, GIF, or PNG

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command
  • Click-tracking pixel

Max File Size: 40K

Click Destination: Article URL

Promo Ad – 320×50

Ad Dimension: 320 x 50

Accepted File Types:  Static Image only – JPG, GIF, or PNG

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command
  • Click-tracking pixel

Max File Size: 40K

Click Destination: Article URL

Article Banner – 300×250

Ad Dimension: 300 x 250

Accepted File Types:

Third-party tags from approved vendors

Animation (Optional):

  • Total length: 15 seconds
  • Maximum number of loops: 3

Animation Frame Rate: 24 FPS max

Audio (Optional):

  • Must be user initiated (on click: mute/un-mute)
  • Default state is muted

Click Destination: Client’s website

Linking Strategy:

  • Clicks direct consumer to the client’s website
  • Click must spawn new tab or browser window
  • Clear/prominent call to action recommended

Article Banner – 728×90

Ad Dimension: 728 x 90

Accepted File Types:

Third-party tags from approved vendors

Animation (Optional):

  • Total length: 15 seconds
  • Maximum number of loops: 3

Animation Frame Rate: 24 FPS max

Audio (Optional):

  • Must be user initiated (on click: mute/un-mute)
  • Default state is muted

Click Destination: Client’s website

Linking Strategy:

  • Clicks direct consumer to the client’s website
  • Click must spawn new tab or browser window
  • Clear/prominent call to action recommended

Article Banner – 320×50

Ad Dimension: 320 x 50

Accepted File Types:

Third-party tags from approved vendors

Animation (Optional):

  • Total length: 15 seconds
  • Maximum number of loops: 3

Animation Frame Rate: 24 FPS max

Audio (Optional):

  • Must be user initiated (on click: mute/un-mute)
  • Default state is muted

Click Destination: Client’s website

Linking Strategy:

  • Clicks direct consumer to the client’s website
  • Click must spawn new tab or browser window
  • Clear/prominent call to action recommended

Article

Article Images:

  • 3:2 aspect ratios
  • 72 DPI
  • 200 pixels on longest edge when possible

Client Logo: 240×100 pixels

Click Destination: Client landing page

Click URLs Required For:

  • Logo
  • Learn More
  • All article links

Social Extension 

Page: Facebook | Instagram

Headline: 25 characters max

News Feed Text: 90 characters max

Link Description: 30 characters max

Accepted File Types: JPG, GIF, or PNG

Image Ratio:

  • Single Image: (9:16 and either 1:1 or 4:5)
    • 9:16 ratio: 1440 x 2560 px
    • And either
      • 1:1 ratio: 1440 x 1440 px
      • 4:5 ratio: 1440 x 1800 px
  • Carousel:
    • 1:1 1080 x 1080 px

Maximum File Size: 30MB

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