Display Ads – Medium Rectangle
- Ad Dimension: 300 x 250
- Max File Size – Non-Rich & Rich Media Initial Load:
- Static: 40K
- HTML5: 200K
- Additional Rich Media File Size & Polite Download:
- Rich Media: 300K
- In-Page Video: 1.2MB
- Accepted File Types:
- JPG, GIF, PNG
- HTML5
- Third-party tags from approved vendors
- Animation:
- Total length: 15 seconds
- Maximum number of loops: 3
- Animation Frame Rate: 24 FPS max
- Audio:
- Must be user-initiated (on click: un-mute/re-mute).
- Default state is muted.
- Expansion: Downward, user-initiated
- Linking Strategy:
- Clicks may direct consumer to the client’s website.
- Clicks must spawn new tab or browser window.
- Clear and prominent calls to action are recommended.
- CPU Usage: Max percentage: 20%
- Serving and Tracking:
- Third-party tags from approved vendors are supported.
- If Cars Commerce first-party serves the creative, 1×1 impression and click (redirect or appended) tags are accepted.
- Up to two additional tracking pixels from approved vendors can be added.
- Creative assets must not write cookies to the user’s computer (including local shared objects, e.g., Flash cookies).
- By delivering creative to Cars Commerce, the client represents and warrants no cookies will be written by such creative assets.
- SSL Compliance:
- All assets/creative elements comprising an ad — tags, images, tracking pixels, etc. — must be SSL- (Secure Sockets Layer) compliant, make secure calls, and use secure URLs (https, protocol-relative URLs).
- If a non-secure creative is served on the site, it can prompt a warning in the user’s browser, cause ad-serving problems, or block the entire page.
- Submission Lead-Time: Minimum five business days prior to campaign launch
Date Modified: September 30, 2024
