Display Ads – Leaderboard
- Ad Dimension: 728 x 90
- Max File Size – Non-Rich & Rich Media Initial Load:
- Static: 40K
- HTML5: 200K
- Additional Rich Media File SizePolite Download:
- Rich Media: 300K
- In-Page Video: 1.2MB
- Accepted File Types:
- JPG, GIF, PNG
- HTML5
- Third-party tags from approved vendors
- Animation:
- Total length: 15 seconds
- Maximum number of loops: 3
- Animation Frame Rate: 24 FPS max
- Audio:
- Must be user initiated (on click: mute/un-mute)
- Default state is muted
- Expansion: Downward, user-initiated
- Linking Strategy:
- Clicks may direct consumer to the client’s website
- Click must spawn new tab or browser window
- Clear/prominent call to action recommended
- CPU Usage: Max Percentage: 20%
- Serving and Tracking:
- Third-Party tags from approved vendors.
- If Cars.com first-party serves creative, client 1×1 impression and click (redirect or appended) tags accepted
- Up to two additional tracking pixels accepted.
- Creative assets must not write cookies to the user’s computer (including Local Shared Objects, i.e., Flash Cookies).
- By delivering creative to Cars.com, the client will be representing and warranting no cookies will be written by such creative assets.
- SSL Compliance:
- All assets / creative elements comprising the ad being served–tags, images, tracking pixels, etc.–must be secure, i.e., be SSL (Secure Sockets Layer) compliant, make secure calls, and use secure URLs (https, protocol-relative URLs).
- If a non-secure creative is served on the site, it can prompt a warning in the user’s browser, cause ad serving ad problems, or cause the entire page to be blocked.
- Submission Lead-Time: Minimum 5 business days prior to campaign launch
Date Modified: October 1, 2024
