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Display Ads – Billboard

  • Ad Dimension: 970×250
  • Max File Size – Non-Rich & Rich Media Initial Load:
    • Static: 40K
    • HTML5: 200K
  • Additional Rich Media File SizePolite Download:
    • Rich Media: 300K
    • In-Page Video: 1.2MB
  • Accepted File Types:
    • JPG, GIF, PNG
    • HTML5
    • Third-party tags from approved vendors
  • Animation:
    • Total length: 15 seconds
    • Maximum number of loops: 3
  • Animation Frame Rate: 24 FPS max
  • Audio:
    • Must be user initiated (on click: mute/un-mute)
    • Default state is muted
  • Expansion: Downward, user-initiated
  • Linking Strategy:
    • Clicks may direct consumer to the client’s website
    • Click must spawn new tab or browser window
    • Clear/prominent call to action recommended
  • CPU Usage: Max Percentage: 20%
  • Serving and Tracking:
    • Third-Party tags from approved vendors.
    • If Cars.com first-party serves creative, client 1×1 impression and click (redirect or appended) tags accepted
    • Up to two additional tracking pixels accepted.
    • Creative assets must not write cookies to the user’s computer (including Local Shared Objects, i.e., Flash Cookies).
    • By delivering creative to Cars.com, the client will be representing and warranting no cookies will be written by such creative assets.
  • SSL Compliance:
    • All assets / creative elements comprising the ad being served–tags, images, tracking pixels, etc.–must be secure, i.e., be SSL (Secure Sockets Layer) compliant, make secure calls, and use secure URLs (https, protocol-relative URLs).
    • If a non-secure creative is served on the site, it can prompt a warning in the user’s browser, cause ad serving ad problems, or cause the entire page to be blocked.
  • Submission Lead-Time: Minimum 5 business days prior to campaign launch

Date Modified: November 15, 2018

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