T4 Car Shopper Resources (App) – Positions 1 – 3

Page: VDP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Headline Text: 28 Characters
• Body Text: 42 Characters
• Logo Image 144×39

Site: Cars.com

Platform: Native Apps

T4 Car Shopper Resources (Responsive) – Positions 1 – 3

Page: VDP & Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Logo Image 144×39 (no mobile view)
• Title Text: 28 characters
• Desktop Body Text: 92 characters
• Mobile Body Text: 45 characters

Site: cars.com

Platform: Responsive web

T4 Left Twin Textlink

Page:

• VDP Finance Modal
• Finance Landing Page
• Finance Calculator Pages
• Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Title Text: 27 characters (must be relevent to both)
• Subtitle Text: 41 characters max
• Call to Action Text: 17 characters max

Site: cars.com

Platform: Responsive web

T4 Right Twin Textlink

Page:

• VDP Finance Modal
• Finance Landing Page
• Finance Calculator Pages
• Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Call to Action Text: 17 characters max

Site: cars.com

Platform: Responsive web

T4 Twin Bed Textlink

Page:

• VDP Finance Modal
• Finance Landing Page
• Finance Calculator Pages
• Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Title Text: 27 characters max
• Call to Action Text: 41 characters max

Site: cars.com

Platform: Responsive web

T4 Twin Upper Textlink

Page:

• Finance Calculator Pages

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Title Text: 27 characters (must be relevent to both)
• Subtitle Text: 41 characters max

Site: cars.com

Platform: app

T4 Twin Lower Textlink

Page:

• Finance Calculator Pages

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Title Text: 27 characters (must be relevent to both)
• Subtitle Text: 41 characters max

Site: cars.com

Platform: app

T4 Twin Link Bottom Textlink

Page:

• Finance Calculator Pages

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Title Text: 27 characters max
• Call to Action Text: 41 characters max

Site: cars.com

Platform: app

T4 Responsive Native In-Feed

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Image: (logo or lifestyle) 600px wide or larger (transparency supported, but not required)
• Headline: 35 characters max
• Body Copy: 70 characters max
• Call to Action text: 35 characters max

Site: Cars.com

Platform: Responsive web (For App, use standard App NLA Products)

SRP Tile

Page: SRP

Impression Tracker: 1×1 pixel gif URL (optional)

Click Destination: Internal/External

Click Tracker:

• Click-command or URL (external – optional)
• Click-tracking pixel (internal – optional)

Other Assets:

• 250×167 image (80×50 image for T4)
• Headline (25 characters max)
• Body copy (25 characters max)

Site: cars.com Platform: Responsive web
logoandtext

Research Logo and Text

Page: Research

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Image: (logo) 60x40px PNG
• Body Copy: 40 characters max

Site: Cars.com

Platform: Responsive web

Date Modified: October 29, 2024