Near-Endemic Ads

T4 Car Shopper Resources (App) – Positions 1 – 3

Page: VDP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

  • Headline Text: 28 Characters
  • Body Text: 42 Characters
  • Logo Image 144×39

Site: Cars.com

Platform: Native Apps

T4 Car Shopper Resources (Responsive) – Positions 1 – 3

Page: VDP & Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

  • Logo Image 144×39 (no mobile view)
  • Title Text: 28 characters
  • Desktop Body Text: 92 characters
  • Mobile Body Text: 45 characters

Site: cars.com

Platform: Responsive web

T4 Left Twin Textlink

Page:

  • VDP Finance Modal
  • Finance Landing Page
  • Finance Calculator Pages
  • Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

  • Title Text: 27 characters (must be relevent to both)
  • Subtitle Text: 41 characters max
  • Call to Action Text: 17 characters max

Site: cars.com

Platform: Responsive web

T4 Right Twin Textlink

Page:

  • VDP Finance Modal
  • Finance Landing Page
  • Finance Calculator Pages
  • Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

  • Call to Action Text: 17 characters max

Site: cars.com

Platform: Responsive web

T4 Twin Bed Textlink

Page:

  • VDP Finance Modal
  • Finance Landing Page
  • Finance Calculator Pages
  • Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

  • Title Text: 27 characters max
  • Call to Action Text: 41 characters max

Site: cars.com

Platform: Responsive web

T4 Responsive Native In-Feed

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

  • Image: (logo or lifestyle) 600px wide or larger (transparency supported, but not required)
  • Headline: 35 characters max
  • Body Copy: 70 characters max
  • Call to Action text: 35 characters max

Site: Cars.com

Platform: Responsive web (For App, use standard App NLA Products)

SRP Tile

Page: SRP

Impression Tracker: 1×1 pixel gif URL (optional)

Click Destination: Internal/External

Click Tracker:

  • Click-command or URL (external – optional)
  • Click-tracking pixel (internal – optional)

Other Assets:

  • 250×167 image (80×50 image for T4)
  • Headline (25 characters max)
  • Body copy (25 characters max)

Site: cars.com Platform: Responsive web

Date Modified: March 23, 2023