Homepage, Research & Shop Native

Page: Homepage; Research Index
Impression Tracker: 1×1 pixel gif URL
Click Tracker:

• Click-command or URL (external)
• Click-tracking pixel (internal – optional)*

Click Destination: Internal/External
Other Assets:

• Make/Model/Year of sponsoring vehicle
• Vehicle Image (PNG with transparent background)
• Body copy text (40 characters)
• Sponsored Category

Site: cars.com
Platform: Responsive web

Drive-In Adhesion

Page: Homepage/Research
Impression Tracker: 1×1 pixel gif URL
Click Tracker: Click-tracking pixel or Click Redirect (optional)*
Click Destination: Internal/External
Other Assets:

• 500px wide image minimum, transparent background
• Headline (20 Character Max)
• Button 1 (20 Character Max)
• Button 2 (20 Character Max)
• Body Text (30 Character Max)

Site: cars.com
Platform: Responsive web

Popular Category

Page: Homepage

Click Destination: Internal/External

Impression Tracker: 1×1 pixel gif URL

Click Tracker (optional): URL with click-tracking pixel OR click redirect

Other Assets:

• Make/Model of sponsoring vehicle
• Vehicle image (3:2 left-facing, 500px wide minimum, .png with transparent background)
• CTA: “Shop now” – Ask about possible alternatives

Site: cars.com Platform: Responsive web

Compare Spotlight

Page: MMY

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

• Click-command or URL (external)
• Click-tracking pixel (internal – optional)*

Click Destination: Internal/External

Other Assets:

• Make/Model/Year of sponsoring vehicle
• Body copy (25 characters)
• Two Vehicle Images
  • One Left-facing vehicle silhouette
    3:2 aspect ratio
    PNG with transparent background
  • One 3/4 vehicle silhouette
    3:2 aspect ratio
    PNG with transparent background
• MSRP (optional)

Site: cars.com Platform: Responsive web

Ghost Compare

Page:

• Research Compare
• Inventory Compare

Impression Tracker: 1×1 pixel gif URL Click Tracker: Click-tracking pixel (optional)* Click Destination: Internal Other Assets:

• Make/Model/Year of sponsoring vehicle
• Call to Action (55 characters Max)
• Vehicle Image (pulled from valt data)

Site: cars.com Platform: Responsive web