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Native In-Feed Ad

Native In-Feed Ad (App)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

  • Headline – usually Year Make Model (20 character max)
  • Body text (70 character max)
  • Vehicle image –size varies (200px wide or larger recommended), png with transparent background
  • Click command or URL (this one clicks externally)
  • Impression-tracking tag(s)

Site: cars.com

Platform: Native apps

Native In-Feed Ad – Consumer Reviews (App)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal (full-page overlay featuring cars.com content)

Other Assets:

  • Headline (YMM)–20 characters
  • Vehicle image –size varies (200px wide or larger recommended), png with transparent background
  • Sponsor Year, Make, and Model (need YMM ID’s to fetch the reviews)
  • Impression-tracking Tag(s)
  • Optional 1×1 pixel tag to fire on click event (only way to get 3rd party click data)

Site: cars.com

Platform: Native apps

Native In-Feed Ad – Expert Reviews (App)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal (full-page overlay featuring cars.com content)

Other Assets:

  • Headline (YMM)–20 characters
  • Vehicle image –size varies (200px wide or larger recommended), png with transparent background
  • URL to chosen review
  • Impression-tracking Tag(s)
  • Optional 1×1 pixel tag to fire on click event (only way to get 3rd party click data)

Site: cars.com

Platform: Native apps

Native In-Feed Ad (Responsive)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command or URL (external)
  • Click-tracking pixel (internal – optional)*

Click Destination: Internal & External

Other Assets:

  • Headline YMM—20 characters max
  • Body Copy—70 characters max
  • Vehicle image –size varies (600px wide or larger recommended), png with transparent background
  • Logo—stacked or square configuration highly recommended, 300x300px or larger recommended
  • CTA (appears under logo in Desktop and Tablet view)—20 characters max
  • Landing page URL or click-command
  • IF CONQUEST, choose whether “Search Inventory” link lands on New, Used, CPO or All; and provide YMM (need IDs for click function)
  • Impression-tracking Tag(s)
  • 0-2 Optional 1×1 pixel tag(s) to fire on internal click-throughs (can give one for all clicks, or separate tags for SRP/Find a Dealer, and Explore Model links)
    Note:: SRP click-through can go to a make and model SRP, or just make

Site: cars.com

Platform: Responsive web

Native In-Feed Ad – Consumer Reviews (Responsive)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (internal – optional)*

Click Destination: Internal

Other Assets:

    • Headline (YMM)–20 characters
    • Vehicle image –size varies (600px wide or larger recommended), png with transparent background
    • URL to chosen review (see below)
    • IF CONQUEST, choose whether “Search Inventory” link lands on New, Used, CPO or All; and provide YMM (need IDs for click function)
    • Impression-tracking Tag(s)
    • 0-3 Optional 1×1 pixel tag(s) to fire on internal click-through (can give just one for all, or a separate tag for the review, SRP/Find a Dealer, and Explore Model links)
      Note:: SRP click-through can go to a make and model SRP, or just make
      Note:: the Expert Reviews NLA should pass through Display Rev. We need to get the review ID, and get data from that for Ad Trafficking. Just let us know which review you want to feature and we’ll get the needed stuff.

Site: cars.com

Platform: Responsive web

Native In-Feed Ad – Expert Reviews (Responsive)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (internal – optional)*

Click Destination: Internal

Other Assets:

    • Headline (YMM)–20 characters
    • Vehicle image –size varies (600px wide or larger recommended), png with transparent background
    • URL to chosen review (see below)
    • IF CONQUEST, choose whether “Search Inventory” link lands on New, Used, CPO or All; and provide YMM (need IDs for click function)
    • Impression-tracking Tag(s)
    • 0-3 Optional 1×1 pixel tag(s) to fire on internal click-through (can give just one for all, or a separate tag for the review, SRP/Find a Dealer, and Explore Model links)
      Note:: SRP click-through can go to a make and model SRP, or just make
      Note:: the Expert Reviews NLA should pass through Display Rev. We need to get the review ID, and get data from that for Ad Trafficking. Just let us know which review you want to feature and we’ll get the needed stuff.

Site: cars.com

Platform: Responsive web

Date Modified: November 13, 2018