Native In-Feed Ad (App)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-command or URL

Click Destination: External

Other Assets:

• Headline – usually Year Make Model (20 character max)
• Body text (70 character max)
• Vehicle image –size varies (5:3, 200px wide or larger recommended), png with transparent background
• Click command or URL (this one clicks externally)
• Impression-tracking tag(s)

Site: cars.com

Platform: Native apps

Native In-Feed Ad – Consumer Reviews (App)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal (full-page overlay featuring cars.com content)

Other Assets:

• Headline (YMM)–20 characters
• Vehicle image –size varies (5:3, 200px wide or larger recommended), png with transparent background
• Sponsor Year, Make, and Model (need YMM ID’s to fetch the reviews)
• Impression-tracking Tag(s)
• Optional 1×1 pixel tag to fire on click event (only way to get 3rd party click data)

Site: cars.com

Platform: Native apps

Native In-Feed Ad – Expert Reviews (App)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal (full-page overlay featuring cars.com content)

Other Assets:

• Headline (YMM)–20 characters
• Vehicle image –size varies (5:3, 200px wide or larger recommended), png with transparent background
• URL to chosen review
• Impression-tracking Tag(s)
• Optional 1×1 pixel tag to fire on click event (only way to get 3rd party click data)

Site: cars.com

Platform: Native apps

Native In-Feed Ad (Responsive)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

• Click-command or URL (external)
• Click-tracking pixel (internal – optional)*

Click Destination: Internal & External

Other Assets:

• Headline YMM—20 characters max
• Body Copy—70 characters max
• Vehicle image –size varies (600px wide or larger recommended), png with transparent background, image cropped tightly to vehicle
• Logo—stacked or square configuration highly recommended, 300x300px or larger recommended
• CTA (appears under logo in Desktop and Tablet view)—20 characters max
• Landing page URL or click-command
• IF CONQUEST, choose whether “Search Inventory” link lands on New, Used, CPO or All; and provide YMM (need IDs for click function)
• Impression-tracking Tag(s)
• 0-2 Optional 1×1 pixel tag(s) to fire on internal click-throughs (can give one for all clicks, or separate tags for SRP/Find a Dealer, and Explore Model links)
  Note:: SRP click-through can go to a make and model SRP, or just make

Site: cars.com

Platform: Responsive web

Programmatic Native In-Feed Ad

Page: SRP

Click Destination: Internal & External

Other Assets:

• Headline YMM—25 characters max
• Body Copy—70 characters max
• Vehicle image – 1.91:1 (500px wide recommended), vehicle in ¾ angle shot; png or gif with transparent background
• Logo – 1:1 with white background or a png with a transparent
  background
• CTA – 15 characters max
• Landing page URL or click-command

Site: cars.com

Native In-Feed Ad – Consumer Reviews (Responsive)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (internal – optional)*

Click Destination: Internal

Other Assets:

• • Headline (YMM)–20 characters
  • Vehicle image –size varies (600px wide or larger recommended), png with transparent background, image cropped tightly to vehicle
  • URL to chosen review (see below)
  • IF CONQUEST, choose whether “Search Inventory” link lands on New, Used, CPO or All; and provide YMM (need IDs for click function)
  • Impression-tracking Tag(s)
  • 0-3 Optional 1×1 pixel tag(s) to fire on internal click-through (can give just one for all, or a separate tag for the review, SRP/Find a Dealer, and Explore Model links)
    Note:: SRP click-through can go to a make and model SRP, or just make
    Note:: the Expert Reviews NLA should pass through Display Rev. We need to get the review ID, and get data from that for Ad Trafficking. Just let us know which review you want to feature and we’ll get the needed stuff.

Site: cars.com

Platform: Responsive web

Native In-Feed Ad – Expert Reviews (Responsive)

Page: SRP

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (internal – optional)*

Click Destination: Internal

Other Assets:

• • Headline (YMM)–20 characters
  • Vehicle image –size varies (600px wide or larger recommended), png with transparent background, image cropped tightly to vehicle
  • Review Text of 70 character max
  • URL to chosen review (see below)
  • IF CONQUEST, choose whether “Search Inventory” link lands on New, Used, CPO or All; and provide YMM (need IDs for click function)
  • Impression-tracking Tag(s)
  • 0-3 Optional 1×1 pixel tag(s) to fire on internal click-through (can give just one for all, or a separate tag for the review, SRP/Find a Dealer, and Explore Model links)
    Note:: SRP click-through can go to a make and model SRP, or just make
    Note:: the Expert Reviews NLA should pass through Display Rev. We need to get the review ID, and get data from that for Ad Trafficking. Just let us know which review you want to feature and we’ll get the needed stuff.

Site: cars.com

Platform: Responsive web

Native In-Ad (Responsive)

Page: SRP

Impression Tracker: 1×1 pixel gif URL / JavaScript tags.

Click Tracker: Click-tracking pixel (optional)

Click Destination: Internal (SRP, YMM, or Dealer Locator) / External

Other Assets:

• Vehicle Image:
  • 5:3 aspect ratio preferred
  • 500×300 wide or larger
  • PNG with transparent background preferred.
• Logo Image:
  • 200px wide or larger
  • Square logo preferred
  • PNG with transparent background preferred.
• Logo CTA: 
  • 20 Characters Max.
  • Prefer “Visit OEM.com”
• Logo (main) click-through: 
  • Click-command or URL
  • These elements will be clickable to this URL:
    • Logo, and Logo CTA
    • Vehicle image
    • Headline
    • Body Text
• Headline: 
  • 30 Characters Max.
  • Year Make Model preferred (e.g. 2019 Kia Sportage, or The New 2020 BMW 335)
• Body Text: 
  • 70 Characters Max (970×90, 300×600)
  • 35 Characters Max (300×250, 728×90, 320×50)
• Button 1* (Left/Top) CTA:
  • 20 Character Max.
  • Can implement unique URL or click-command
• Button 2* (Right/Bottom) CTA:
  • 20 Character Max.
  • Can implement unique URL or click-command

*Not all Buttons appear on all sizes

Native In-Ad (Expert Reviews) (Responsive)

Page: Various

Impression Tracker: 1×1 pixel gif URL / Javascript tags

Click Tracker: Click-tracking pixel (optional)

Click Destination: Internal / External

Other Assets:

• Vehicle Image:
  • 5:3 aspect ratio preferred
  • 500×300 wide or larger
  • PNG with transparent background preferred.
• Logo Image:
  • 200px wide or larger
  • Square logo preferred
  • PNG with transparent background preferred.
• Logo CTA: 
  • 20 Characters Max.
  • Prefer “Visit OEM.com”
• Logo (main) click-through: 
  • Click-command or URL
  • These elements will be clickable to this URL:
    • Logo, and Logo CTA
    • Vehicle image
• Headline: 
  • 30 Characters Max.
  • Year Make Model preferred (e.g. 2019 Kia Sportage, or The New 2020 BMW 335)
  • Clicks to review on Cars.com
• Body Text: 
  • 70 Characters Max (970×90, 300×600)
  • 35 Characters Max (300×250, 728×90, 320×50)
  • Body Text manually chosen from Cars.com Expert Review content
• Button 1* (Left/Top) CTA:
  • 20 Character Max
  • Can implement unique URL or click-command
• Button 2* (Right/Bottom) CTA:
  • 20 Character Max.
  • Can implement unique URL or click-command

*Not all Buttons appear on all sizes

Native In-Ad (Consumer Reviews) (Responsive)

Page: Various

Impression Tracker: 1×1 pixel gif URL / Javascript tags

Click Tracker: Click-tracking pixel (optional)

Click Destination: Internal / External

Other Assets:

• Vehicle Image:
  • 5:3 aspect ratio preferred
  • 500×300 wide or larger
  • PNG with transparent background preferred.
• Logo Image:
  • 200px wide or larger
  • Square logo preferred
  • PNG with transparent background preferred.
• Logo CTA: 
  • 20 Characters Max.
  • Prefer “Visit OEM.com”
• Logo (main) click-through: 
  • Click-command or URL
  • These elements will be clickable to this URL:
    • Logo, and Logo CTA
    • Vehicle image
• Headline: 
  • 30 Characters Max.
  • Year Make Model preferred (e.g. 2019 Kia Sportage, or The New 2020 BMW 335)
  • Clicks to review on Cars.com
• Body Text: 
  • Cars.com consumer reviews inserted automatically
  • Make, Model, Year ID required
• Button 1* (Left/Top) CTA:
  • 20 Character Max
  • Can implement unique URL or click-command
• Button 2* (Right/Bottom) CTA:
  • 20 Character Max.
  • Can implement unique URL or click-command

*Not all Buttons appear on all sizes

Date Modified: March 23, 2023