Module – The Hero

Hero

 

Hero image – Responsive web placement (desktop view)

Hero image – Mobile app placement

Hero (Responsive Web)

Pages:

  • Home Page (www.cars.com, www.auto.com)
  • Shop Index (www.cars.com/shopping/)
  • Research Index (www.cars.com/research/)

Impression Tracking:

  • 1×1 pixel GIF URL

Click Tracking:

  • Click command or URL (external)
  • Click-tracking pixel (on-site)

Click Destination:

  • On-site click destination (Year-Make-Model or Review page) recommended; external click to manufacturer’s vehicle overview or vehicle-specific configurator page supported

Other Assets:

  • Year/Make/Model
  • 2400×753 lifestyle image (Ask Cars.com for detailed specs)
  • Call-to-action copy options
    • Learn More – other copy with exception request
    • Average Consumer Rating – numerical value from 1 (lowest) to 5 (highest)
    • Editorial Quote

Hero (Mobile App)

Pages:

  • Home Screen (Android, iOS)

Impression Tracking:

  • 1×1 pixel GIF URL (no JavaScript tags)

Click Tracking:

  • Click-command or URL (no JavaScript tags)

Click Destination:

  • External click to manufacturer’s vehicle overview or vehicle-specific configurator page

Other Assets:

  • 2400×753 lifestyle image (Ask Cars.com for detailed specs)
  • 30-character description/call to action – Year/Make/Model recommended (Format = Sponsored: < >; “Sponsored” not included in character count)

Pages:

  • Homepage (www.cars.com, www.auto.com)
  • Shop Index (www.cars.com/shopping/)

Impression Tracking:

  • 1×1 pixel GIF URL (no JavaScript tags)

Click Tracking:

  • Click-tracking pixel

Click Destination:

  • Search results page based on user input (no customization supported)

Other Assets:

  • Make/Model of sponsoring vehicle

Suggested Search (Mobile App)

Pages:

  • Home Screen (Android, iOS)

Impression Tracking:

  • 1×1 pixel GIF URL (no JavaScript tags)

Click Tracking:

  • Click-tracking pixel

Click Destination:

  • Search results page based on user input (no customization supported)

Other Assets:

  • Make/Model of sponsoring vehicle

Video Hero

Page:

  • Home Page (www.cars.com)

Impression Tracking:

  • 1×1 pixel GIF URL (no JavaScript tags)

Click Tracking:

  • Click-command or URL (external)
  • Click-tracking pixel (on-site)

Click Destination:

  • On-site click destination (Year-Make-Model or Review page) recommended; external click to manufacturer’s vehicle overview or vehicle-specific configurator page supported

Required Static Image:

Body Copy Options:

    • Make/Model
    • Call to Actions (“Learn More”) – other copy with exception request (one per slide)

Video Assets:

  • Actual file required (VAST/VPAID tags are not supported)
  • Preferred size:  1920x1080p
  • Acceptable size: 1280x720p
  • Aspect ratio: 16×9
  • Maximum file size: 1 GB
  • Preferred formats: mov, mp4
  • Preferred bitrate: 4500-6000 kbps
  • Sound: AAC, 22-44kHz
  • Compression Standard: H.264

Slideshow Hero

Page:

  • Home Page (www.cars.com)

Impression Tracking:

  • 1×1 pixel GIF URL (no JavaScript tags)

Click Tracking:

  • Click-command or URL (external)  – one per Hero unit
  • Click-tracking pixel (on-site) – one per Hero unit

Click Destination:

  • On-site click destination (Year-Make-Model or Review page) recommended; external click to manufacturer’s vehicle overview or vehicle-specific configurator page supported

Other Assets:

  • 1-5 total slides
  • 2400×753 lifestyle images (Ask Cars.com for detailed specs)
  • 1 optional video slide (order in slideshow configurable)
    • Video must include corresponding 2400×753 static image
    • Video asset (actual file required, no VAST or VPAID tags):
      • Preferred size:  1920x1080p
      • Acceptable size: 1280x720p
      • Aspect ratio: 16×9
      • Maximum file size: 1 GB
      • Preferred formats: mov, mp4
      • Preferred bitrate: 4500-6000 kbps
      • Sound: AAC, 22-44kHz
      • Compression standard: H.264
  • Body copy options
    • Make/Model (one per slide)
    • Call to Actions (“Learn More”) – other copy with exception request (one per slide)