Module – The Hero

Hero

Page: Homepage/Research

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command or URL (external)
  • Click-tracking pixel (internal – optional)*

Click Destination: Internal/External

Other Assets:

  • Make/Model/Year
  • 2400×753 lifestyle image (Ask Cars.com for detailed specs)
  • Body Copy Options
    • Learn More – other copy with exception request
    • Rating – numerical value from 1-5
    • Call to Action (“Learn More”)

Site:

  • cars.com
  • auto.com

Platform: Responsive web

Suggested Search (Responsive)

Page:

  • Homepage
  • Shop Index

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Not supported

Click Destination: Internal

Other Assets:

  • Make/Model of sponsoring vehicle

Site:

  • cars.com
  • auto.com

Platform: Responsive web

Suggested Search (Apps)

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal

Other Assets:

  • Make/Model of sponsoring vehicle

Site: cars.com

Platform: Native apps

Video Hero

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command or URL (external)
  • Click-tracking pixel (internal – optional)*

Click Destination: Internal/External

Required Static Image: Secure tags; 2400×753 lifestyle image (Ask Cars.com for detailed specs)

Body Copy Options

    • Make/Model
    • Call to Actions (“Learn More”) – other copy with exception request (One per slide)

Video Assets:

  • Actual file required (VAST/VPAID tags are not supported)
  • Preferred size:  1920x1080p
  • Acceptable size: 1280x720p
  • Aspect ratio: 16×9
  • Maximum file size: 1 GB
  • Preferred formats: mov, mp4
  • Preferred bitrate: 4500-6000 kbps
  • Sound: AAC, 22-44kHz
  • Compression Standard: H.264

Site:

  • cars.com

Platform: Responsive web

 

Slide Show Hero with Optional Video

Page: Homepage

Impression Tracker: 1×1 pixel gif URL (one per Hero unit)

Click Tracker:

  • Click-command or URL (external)  – one or more
  • Click-tracking pixel (internal – optional)* – one per Hero unit

Click Destination: Internal/External

Other Assets:

  • 1-5 total slides available
  • 2400×753 lifestyle images (Ask Cars.com for detailed specs)
  • 1 optional video slide (order in slideshow configurable)
    • Video must include corresponding 2400×753 static image
    • Video Asset (actual file required, no VAST or VPAID tags):
      • Preferred size:  1920x1080p
      • Acceptable size: 1280x720p
      • Aspect ratio: 16×9
      • Maximum file size: 1 GB
      • Preferred formats: mov, mp4
      • Preferred bitrate: 4500-6000 kbps
      • Sound: AAC, 22-44kHz
      • Compression Standard: H.264
  • Body Copy Options
    • Make/Model (One per slide)
    • Call to Actions (“Learn More”) – other copy with exception request (One per slide)

Site:

  • cars.com

Platform: Responsive web

 

Date Modified: October 9, 2019