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Compare & Contend

Editorial Spotlight

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal/External

Other Assets:

  • Make/Model/Year of sponsoring vehicle
  • Editorial Quote
  • Vehicle Image (vehicle with a background/setting)

Site: cars.com Platform: Responsive web

Compare Spotlight

Page: MMY

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

  • Click-command or URL (external)
  • Click-tracking pixel (internal – optional)*

Click Destination: Internal/External

Other Assets:

  • Make/Model/Year of sponsoring vehicle
  • Body copy (25 characters)
  • Vehicle Image (pulled from valt data)

Site: cars.com Platform: Responsive web

Ghost Compare

Page:

  • Research Compare
  • Inventory Compare

Impression Tracker: 1×1 pixel gif URL Click Tracker: Click-tracking pixel (optional)* Click Destination: Internal Other Assets:

  • Make/Model/Year of sponsoring vehicle
  • Body Copy (40 characters)
  • Vehicle Image (pulled from valt data)

Site: cars.com Platform: Responsive web

SRP Tile for Compare and Contend

 

Page: SRP

Impression Tracker: 1×1 pixel gif URL (optional) 

Click Destination: Internal/External

Click Tracker:

  • Click-command or URL (external – optional)
  • Click-tracking pixel (internal – optional)

Other Assets:

  • 250×167 image
  • Headline (25 characters max)
  • Body copy (25 characters max)

Site: cars.com Platform: Responsive web

Guided Nav Conquest Filter (App)

Page: SRP

  • CPO – Stock & Certification
  • Tier II – Zip
  • ShopBy – Fuel, Price, Category & Make
  • Conquest – All others

Impression Tracker: 1×1 pixel gif URL Click Tracker:

  • Click-command or URL (external)
  • Click-tracking pixel (internal – optional)*

Click Destination: Internal/External Other Assets:

  • Make/Model of sponsoring vehicle
  • Destination Stock
  • Body copy (25 characters)
  • Call to action (25 characters)

Site: cars.com Platform: Native apps

Recent Searches (App)

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal

Other Assets:

  • Make/Model/Year of sponsoring vehicle
  • BHeadline Copy
    • Large Phones: 35 Characters
    • Small Phones: 20 Characters
  • Make & Model ID
  • Destination Stock
  • Vehicle Image (png with transparent background)

Site: cars.com Platform: Native apps

Date Modified: April 11, 2019