General Guidelines
- Lead time for standard IAB banners: Five (5) business days
- Ad unit content must not mimic Cars.com site content and must have a one-pixel black border when the background is white.
- Creative may not interfere with other computer applications or other components of the Cars.com page.
- Content referencing Cars.com’s direct competitors is prohibited. Requests to include references to indirect competitors will be treated case-by-case as an exception. Ask your Cars.com Campaign Manager for details.
- All creative is subject to final approval by Cars.com.
- All campaigns go live at midnight (ET) on the scheduled start date. There are no exceptions.
Expanded Units
- A close button is required for the expanded creative pane in the upper right corner.
- Expanded banner elements must maintain the prescribed Z-index range (0-4,999).
In-banner Video
- Auto-play video is not permitted.
- Video may omit controls until user initiates interaction (e.g. on mouse-over).
- Upon user interaction, video controls must include Play, Pause, Mute or volume control to zero (0) output.
Click Strategy
- For IAB banners, clicks may direct users to a device-optimized page on the client’s (advertiser’s) website.
- Creatives must employ the target=_blank attribute (or similar) for click-outs to spawn a new tab or browser window (depending on user preference settings).
- CTA (call-to-action) should be clearly displayed. When animation is present, render the CTA early in the animation sequence to promote user interaction.
Date Modified: October 29, 2024
« Ad Specs
