Display Ads
| Size | Max Initial load / Host-initiated subload | User Initiated Expansion |
|---|---|---|
| Leaderboard (728×90) | 200kb / 300kb | Not allowed on SRP, VDP, or mobile apps; downward to 728×315 |
| Medium Rectangle (300×250) | 50kb / 300kb | Not allowed on SRP or VDP; leftward to 600×250 |
| Half-Page (300×600) | 200kb / 400kb | Not allowed |
| Mobile Banner (320×50) | 50kb / 300kb | Not allowed on SRP or VDP; downward to 320×100 |
| Billboard (970×250) | 250kb / 500kb | Not allowed |
Native Ads
| Bundle | Product | Page | Click Destination |
|---|---|---|---|
| The Hero | Hero | Homepage | Internal/External |
| Suggested Search (Responsive) | Homepage/Shop Index | Internal | |
| Suggested Search (Apps) | Homepage | Internal | |
| Video Hero | Homepage | Internal/External | |
| Slideshow Hero | Homepage | Internal/External | |
| Mobile App Hero | Homepage | Internal/External | |
| Category Sponsorship | Homepage, Research & Shop Native | Homepage / Research / Shop | Internal/External |
| Popular Category | Homepage | Internal/External | |
| Compare Spotlight | Year-Make-Model Page | Internal/External | |
| Ghost Compare | Research Compare Inventory Compare | Internal/External | |
| Drive-In Adhesion | Drive-In Adhesion | Homepage | Internal/External |
| Hero’s Sidekick | Homepage, Shop & Research Native | Homepage / Research Index / Shop Index | Internal/External |
| CPO Sponsorship | Suggested Search | CPO Index | Internal |
| Product Placement | CPO Index | Internal/External | |
| Compare Tool | CPO Index | Internal/External | |
| Native In-Feed Ad | Native In-Feed Ad (App) | SRP | External |
| Native In-Feed Ad – Consumer Reviews (App) | SRP | Internal | |
| Native In-Feed Ad – Expert Reviews (App) | SRP | Internal | |
| Native In-Feed Ad (Responsive) | SRP | Internal/External | |
| Programmatic Native In-Feed Ad | SRP | External | |
| Native In-Ad Standard (Responsive) | SRP | Internal/External | |
| Native In-Ad (Expert) | SRP | Internal/External | |
| Native In-Ad (Consumer Reviews) | Run of network | Internal/External | |
| Branded Canvas | Branded Canvas | SRP | External/Internal |
| Sponsored Article | |||
| Promo Native In-Feed Ad | SRP | Internal | |
| Promo Ad (300×250) | Run of network | Internal | |
| Promo Ad (728×90) | Run of network | Internal | |
| Promo Ad (320×50) | Run of network | Internal | |
| Article Banner (300×250) | Article | External | |
| Article Banner (728×90) | Article | External | |
| Article Banner (320×50) | Article | External | |
| Article | Article | External | |
| Social Extension | Social Media | Internal | |
| Custom Engagement Display | Carousel | SRP | External |
| Flow | SRP | External | |
| Scroller | SRP | External | |
| Cinemagraph | SRP | External | |
| Video | Instream Pre-Roll Video | Run of network | External |
| Outstream Video | SRP/VDP | External | |
| Commerce Ads | Single Model | SRP | External |
| Multi Model | SRP | External |
| Product | Page | Click Destination |
|---|---|---|
| T4 Car Shopper Resources (App) – Positions 1 – 3 | VDP | External |
| T4 Car Shopper Resources (Responsive) – Positions 1 – 3 | VDP; Shop Index | External |
| T4 Left Twin Textlink | VDP finance modal; Finance landing page; Finance calculator pages; Shop Index | External |
| T4 Right Twin Textlink | VDP finance modal; Finance landing page; Finance calculator pages; Shop Index | External |
| T4 Twin Bed Textlink | VDP finance modal; Finance landing page; Finance calculator pages; Shop Index | External |
| T4 Twin Upper Textlink | Finance calculator pages | External |
| T4 Twin Lower Textlink | Finance calculator pages | External |
| T4 Twin Link Bottom Textlink |
Finance calculator pages | External |
| T4 Native In-Feed Ad (Responsive) | SRP | External |
| Research Logo and Text | Research | External |
Date Modified: November 6, 2024
