Driving Traffic When It Matters Most
We’re reaching consumers where they are, providing virtual retail solutions, and delivering shoppers to your digital lot like never before.
Helping Dealers Win Through Our Marketing Strategy
Cars.com sponsored Capital One’s “The Match: Champions for Charity” with Tiger Woods, Phil Mickelson, Peyton Manning and Tom Brady. The live golf event Memorial Day weekend was covered across linear, streaming and digital, and highlighted Cars.com as the ultimate automotive matchmaker.
Targeting In-Market Shoppers With Adapted Messaging
You are going above and beyond to offer new test-drive and car-buying options to consumers. We’re helping spread the word with a full-scale digital campaign and over 90K radio spots.
Advising Consumers in Uncertain Times
Cars.com’s editorial team was the first third-party marketplace to publish COVID-19 content and has since published over 45 stories driving thousands of incremental visits.
Advocating To Make Auto Essential
Together we stood with more than 5,000 dealers nationwide and successfully petitioned the government to #AllowSafeAutoSales.
Helping You Navigate Selling During Social Distancing
We’ve created badges advertising Virtual Appointments and Local Home Delivery to show consumers you’ll provide the dealership experience online, helping your community stay home and stay safe.
Providing Financial Support
To help you maintain your business now and for the long term, we provided financial relief by discounting Cars.com and DealerRater products 30% for June.