Looking at millions of visits to Cars.com and Dealer Inspire websites,
we found our audience helps SELL MORE CARS, FASTER.
Referrals from Cars.com
TO YOUR DEALER WEBSITE ARE…
More likely to convert to a vehicle sale¹
More likely to become a repeat visitor for your dealer website¹
Cars.com Audience is
OPEN TO INFLUENCE
of new car buyers traded in a different make than they bought.²
Our Shoppers are
A Cross-Shopper is someone who visits a Dealer Inspire dealer website and Cars.com.
A Cross-Shopper³ view five more vehicles
than a non-cross-shopper* throughout their shopping process.¹
A Cross-Shopper has…
Greater chance of engaging with a website tool
Greater chance of clicking to request a price quote
Greater chance of performing a vehicle search
Greater chance of viewing a Vehicle Detail Page
Learn More about how Dealer Inspire plus Cars.com can work for you
- Dealer Inspire Case Study (141 million site visits analyzed across Cars.com and Dealer Inspire properties), October 2018 – March 2019
- Based on study with LiveRamp analyzing over 1,000 vehicles sales in November 2018 matched to Cars.com user activity.
- A non-cross-shopper is someone who only visited Cars.com or only visited a Dealer Inspire website.