2019 Q3-Q4 Media

Cars.com’s mission in 2019 is simple: Be the ultimate automotive matchmaker between car shoppers and sellers.

Our consumer media plan is focused on highlighting key product features and leveraging high-awareness sporting events to drive as many car buyers as possible to connect with you.

NCAA College Football

Advertising throughout the majority of the 2019 NCAA College Football season, including:

  • In-game advertising across ABC, ESPN and ESPN2
  • “Matchmaker” feature throughout during game coverage
  • Friday studio feature highlighting upcoming weekend matchups
  • Digital streaming presence of all sponsored games airing on ESPN and ESPN2
  • 20+ NCAA College Football matchups sponsored by Cars.com through early November

Why college football:

  • 67% of Americans tuned into a college football game during the 2018/2019 season
  • 3 billion hours of college football were watched last season and over 200 million people reached


This Week:

Virginia vs. Miami

South Carolina vs. Georgia

Iowa St. vs. West Virginia

Florida vs. LSU

Memphis vs. Temple

Cincinnati vs. Houston

Ole Miss vs. Missouri

Penn St. vs. Iowa


UCLA vs. Stanford

Tennessee vs. Alabama

More games to be announced, stay tuned!

Cars.com will extend video reach to in-market consumers across YouTube.

  • YouTube has 2 billion monthly logged in users
  • People spend 1 billion+ hours a day watching YouTube across all devices

We are helping dealers win through our 2019 marketing strategy.

In Q2 alone we saw a 13% increase YoY in unique visitors to Cars.com. Combined with strong organic traffic (51% increase in SEO traffic YoY) and best-in-category brand awareness, there’s no better partner to ensure you are getting in front of the right shoppers at the right time than Cars.com.¹

  1. Cars.com Internal Metrics, Q2 2019

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