2019 Q3-Q4 Media
Cars.com’s mission in 2019 is simple: Be the ultimate automotive matchmaker between car shoppers and sellers.
Our consumer media plan is focused on highlighting key product features and leveraging high-awareness sporting events to drive as many car buyers as possible to connect with you.
NCAA College Football
Why college football:
- 67% of Americans tuned into a college football game during the 2018/2019 season
- 3 billion hours of college football were watched last season and over 200 million people reached
Cars.com will extend video reach to in-market consumers across YouTube.
We are helping dealers win through our 2019 marketing strategy.
In Q2 alone we saw a 13% increase YoY in unique visitors to Cars.com. Combined with strong organic traffic (51% increase in SEO traffic YoY) and best-in-category brand awareness, there’s no better partner to ensure you are getting in front of the right shoppers at the right time than Cars.com.¹
- Cars.com Internal Metrics, Q2 2019