2019 Q3-Q4 Media

Cars.com’s mission in 2019 is simple: Be the ultimate automotive matchmaker between car shoppers and sellers.

Our consumer media plan is focused on highlighting key product features and leveraging high-awareness sporting events to drive as many car buyers as possible to connect with you.

NCAA College Football

Advertising throughout the majority of the 2019 NCAA College Football season, including:

  • In-game advertising across ABC, ESPN and ESPN2
  • “Matchmaker” feature throughout during game coverage
  • Friday studio feature highlighting upcoming weekend matchups
  • Digital streaming presence of all sponsored games airing on ESPN and ESPN2
  • 20+ NCAA College Football matchups sponsored by Cars.com through early November

Why college football:

  • 67% of Americans tuned into a college football game during the 2018/2019 season
  • 3 billion hours of college football were watched last season and over 200 million people reached

Cars.com will extend video reach to in-market consumers across YouTube.

  • YouTube has 2 billion monthly logged in users
  • People spend 1 billion+ hours a day watching YouTube across all devices

We are helping dealers win through our 2019 marketing strategy.

In Q2 alone we saw a 13% increase YoY in unique visitors to Cars.com. Combined with strong organic traffic (51% increase in SEO traffic YoY) and best-in-category brand awareness, there’s no better partner to ensure you are getting in front of the right shoppers at the right time than Cars.com.¹

  1. Cars.com Internal Metrics, Q2 2019

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