2019 Q3-Q4 Media
Cars.com’s mission in 2019 is simple: Be the ultimate automotive matchmaker between car shoppers and sellers.
Our consumer media plan is focused on highlighting key product features and leveraging high-awareness sporting events to drive as many car buyers as possible to connect with you.
NCAA College Football
Why college football:
- 67% of Americans tuned into a college football game during the 2018/2019 season
- 3 billion hours of college football were watched last season and over 200 million people reached
Virginia vs. Miami
South Carolina vs. Georgia
Iowa St. vs. West Virginia
Florida vs. LSU
Memphis vs. Temple
Cincinnati vs. Houston
Ole Miss vs. Missouri
Penn St. vs. Iowa
Cars.com will extend video reach to in-market consumers across YouTube.
We are helping dealers win through our 2019 marketing strategy.
In Q2 alone we saw a 13% increase YoY in unique visitors to Cars.com. Combined with strong organic traffic (51% increase in SEO traffic YoY) and best-in-category brand awareness, there’s no better partner to ensure you are getting in front of the right shoppers at the right time than Cars.com.¹
- Cars.com Internal Metrics, Q2 2019