Connections That Fuel Growth

Welcome to the Marketplace Built to Future-Proof Dealerships Get Started

Our Simple Formula to Help Dealers Win

It’s been a winning strategy for over 20 years: We make Cars.com the place to be for millions of car shoppers to find their perfect match, and we connect them with local dealerships using innovative technology that protects dealer profits.

Meet the #1 Car-Shopping Audience

All marketplace audiences are not the same. Shoppers know and trust our brand above all others, so they come intentionally to Cars.com to make informed buying decisions with your inventory.

25.3 million

unique monthly shoppers

Cars.com Network Site Data, Q3 2020

75%

mobile traffic

Cars.com Internal Site Metrics, Q2 2020

brand
awareness

among auto marketplaces

Milward Brown August 2020

85%

buy within six months

Cars.com Consumer Metrics Study, Q2 2020

4x More Likely to Buy a Car

How does the combined power of Google and Cars.com drive consideration and intent for car buyers? By paving a shopper journey that moves undecided through the funnel. Learn more in this Google automotive case study about how Cars.com's influence makes consumers 4x more likely to visit your site and 6x more likely to convert into a lead.

READ THE CASE STUDY colorbar

Technology That Fights the Race to the Bottom

Industry trends are causing a race to the bottom, but price is not your only way to stay competitive. We’ve built technology to help protect and expand your margins so you can sell faster, more effectively, and to a wider audience at the highest value of your inventory.

Showcases your unique dealership

Why buy and over 7 million dealer reviews
Merchandises full value of inventory

AutoCorrected™ trim, feature, and option data
Creates buying confidence

Digital retailing shopping tools
Connects real buyers with your closers

Salesperson Connect™ VDP scheduling
Generates 1:1 matches

Your leads are yours and only yours