Event Positions

LET’S PUT A SPOTLIGHT ON YOUR DEALERSHIP

Dominate your market and effectively drive consumers to your lot for special events or limited-time incentives that may be their final tipping point from shopper to buyer.

HERE’S HOW IT WORKS

Your Event Positions ad will appear on all in-market searches for a seven day period. The ad will also retarget consumers after they leave Cars.com, ensuring the details of your current incentive or sale stay top of mind.
Simply put: we surround in-market shoppers with the message of why YOU are the dealer to buy from NOW.

WE’LL BE YOUR HYPE-MAN FOR IN-MARKET SHOPPERS

  • 81% of Cars.com consumers plan to buy a car in the next six months.¹
  • Cars.com influences 63 sales per dealer per month in which 68% per dealer per month were first time visitors.²
  • 24% of visitors to Cars.com are looking to buy within the next two weeks.³

24% of visitors to Cars.com are looking to buy within the next two weeks³

  1. Cars.com Consumer Metrics Study, Q2 2019
  2. Third Party Sites Bring First-Time Customers To Your Dealership.” Transparency w/Cars.com Q1 Case Study, May 2017
  3. Cars.com Consumer Metrics Study, Q2 2019

Every touchpoint with a consumers matters – especially when they’re in-market. Drive greater awareness and traffic for you dealership today with Event Positions.