Infographics

How Cars.com Innovated in 2017

In 2017, Cars.com continued to innovate to fuel the growth of your dealership. We launched a new way for the automotive industry to define success: the 4Ps of Automotive Marketing™. In an industry that has placed a premium on “look at me!” promotion, Cars.com redefined the four pillars of marketing to be product, price, place, […]

DealerRater Connections Solutions Infographic

Invest to build trust. Connect your top salespeople with consumers through dealer and employee profiles, a review and social presence dashboard, and review syndication across the industry’s largest review platform using DealerRater Connections.

How Well Do You Know Your Walk-In Leads?

More than half of auto shoppers show up on the dealership lot without contacting the dealer ahead of time.[i] And walk-in shoppers convert within 72 hours — making them highly qualified leads.[ii] But not every walk-in lead shows up on the lot with the same mindset. Some are more ready to buy than others. To […]

Reviews Influence Car Shopping Decisions: Infographic

Understanding when and how online reviews are used can help to make sense of a complicated topic: do reviews influence car shopping decisions? The answer is yes! But, what are car shoppers doing with reviews? What review types are they looking up? We gathered this information and published it in our latest white paper “Car […]

What Car-Related Mobile Activities Are Car Shoppers Doing Online?

Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding dealers where and when they want to find them. This is significant for many reasons. As a dealer, it means there is a need to […]

SEM and Adwords Study

A properly executed marketing strategy is key to helping you win. Are you getting the most return from your SEM (Google AdWords) investment? Here are a few stats to keep in mind as you build your full marketing plan.

The Three Types of Walk-Ins

A vehicle purchase is an important and exciting decision for car shoppers. Not every car shopper walks onto the lot with the same mindset. They walk in with different levels of knowledge and research they’ve gathered online or from friends and family. Considering what drives car shoppers to the lot will better help you understand […]

CPO Shopper Behavior

Interested in speaking to CPO shoppers? Non-luxury CPO shoppers are typically undecided on a stock type. Car shoppers flip between New and Used vehicles, but our study shows they are more likely to consider a Used vehicle. New vehicles shouldn’t be excluded from consideration, but car shoppers are less likely to act on a New […]

[Infographic] Driving customers through the power of mobile

If you’re not meeting car shoppers with a high-quality mobile experience, you’re likely setting your dealership up to miss opportunities, and ultimately lose out on sales. Now that roughly four out of five consumers between the ages of 18-34 owns a smartphone, the success of your dealership’s marketing depends largely on how well you cater […]