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J.D. Power New Autoshopper study shows increase in cross-platform shopping, rising influence of online research

As the fastest growing segment of the new-car market, Gen-Y shoppers are reshaping perception about how dealerships reach and influence car buyers, according to J.D. Power’s 2013 New Autoshopper StudySM. The study, which analyzed over 17,000 new-car buyers and lessees, gives new insight into the way cross-platform shopping affects new-car buying decisions and highlights the […]