dealer success

3 Automotive Advertising Trends

The Theme? Hyper-Focused Targeting The last few years have completely revolutionized automotive advertising. From basic listings becoming robust digital retailing tools and billboards transforming into social retargeting ads, the industry is at new heights of invention. It’s time to start thinking about integrated solutions for your dealership that not only streamline listings, but fuel connections […]

The Digital Journey of Krystal Roberts, Advantage Chevrolet

What’s it like to be on the ground floor of the digital revolution in automotive retail? We recently sat down with Krystal Roberts, director of sales at Advantage Chevrolet near Chicago, to find out. Krystal took over internet operations for her dealership in 2004 shortly after graduating from college. As she told us in an […]

Grow With Cars’ Top 10 Posts of 2017

Consumer behavior is changing – and the automotive industry is responding. Throughout 2017 automotive marketing leaders kept up with the changes – from the rise of voice-activated cars to the limitations of last-touch attribution in a mobile world – here on GrowWithCars.com So, what were the topics that most automotive marketers were reading to grow […]

Driving to an Augmented Reality Future

Auto dealers and Facebook have something in common: augmented reality is part of their future. At Facebook’s annual F8 developer conference, Facebook CEO Mark Zuckerberg announced that the world’s largest social network is making a major investment in AR. Facebook will soon roll out the Camera Effects platform, through which Facebook’s 2 billion users can […]

Mobile Apps and Mobile Websites – Is One Better than the Other?

The answer? No, one isn’t better than the other as they are both important to the larger car shopper audience and help drive that walk-in traffic. We’ve been discussing the role smartphones play in the car shopping process for a while now, but we haven’t specifically addressed the use of mobile apps and mobile websites. […]

The True Cost of Google Analytics

The following is a guest blog by Steve White — Founder & CEO of Clarivoy. A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?” Well, Multi-Touch Sales Attribution incorporates offline sales data and […]

Bo Beuckman Ford Puts Online Reviews Front and Center

According to Rory Foster, Communications Director at Bo Beuckman Ford, the benefits of quality online reviews are two-fold: the dealership attracts new customers and individual sales associates see new, unassisted referrals. Learn how he implemented an online reputation management program to increase sales and retain service customers.

8 Simple Steps for Building a Rock Star Cars.com Dealer Profile

Car shoppers care about more than inventory when buying a new or used vehicle. They want to know about your dealership, the way you do business and how they can expect to be treated if they stop by the lot. On Cars.com, your Dealer Profile does just that. It helps shoppers learn about your dealership, […]

[Webinar] Using big data to find the highest quality car shoppers

Where does my dealership’s website traffic really come from? Are all my referrals – direct and indirect – equal? How do I know which of my visitors convert, and why? These are some of the most important questions dealerships ask when evaluating the performance of their website, as well as their marketing mix as a […]

What are dealers doing to Go Mobile?

The Cars.com Mobile Tune-Up sweepstakes has drawn to a close. Thanks to everyone that participated and shared their best practices. We received many fantastic tips from dealers across the country, telling us what you are doing to stay in sync with today’s mobile shoppers. Reading through the entries, a few key themes stood out as […]

Dealer to dealer: Tips to Go Mobile

Curious how other dealers connect with mobile car shoppers? Thanks to contest participants from all across the United States, we’re excited to share this handful of mobile tips, submitted by dealers as part of the Cars.com Mobile Tune-Up sweepstakes. Here’s how folks are telling us they Go Mobile. Remember, you can share your own mobile […]

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