Data Center

The data you need to drive results.

Purchase Readiness Report

Hover over a state to see what percentage of the Cars.com audience is in-market to purchase a vehicle within the next 6 months. Learn more about how you can connect with Cars.com’s in-market audience by exploring our solutions.

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Cars.com October On-the-Lot Report Cross-shopping Analysis

Which vehicles are getting the most lot visits from Cars.com mobile consumers? Our October On-the-Lot report has the answers. Based on Cars.com’s patented On-the-Lot technology, we have identiﬁed the top ﬁve luxury and non-luxury brands with the most lot visits from Cars.com mobile consumers. For each of these brands, we identiﬁed the top ﬁve lots […]

September Cars.com On-the-Lot Report Predicts Hot Sellers

Which vehicles are getting the most views by shoppers on the lot? Which ones will turn the fastest? The Cars.com September On-the-Lot (OTL) Trend Report has all the answers. The monthly report provides insights concerning what makes and models that OTL shoppers are searching for while they are on your lot (via shoppers’ usage of […]

Cars.com Reports On-the-Lot Trends for August 2017

More than half the shoppers on your lot are using their mobile phones to research information such as vehicle prices and features even while they browse your physical inventory.[1] The monthly Cars.com On-the-Lot (OTL) Trend Reports provide insights concerning what makes and models these OTL shoppers are searching for while they are on your lot […]

On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

A primary goal for dealers is to drive more vehicle sales. A key component of generating sales is converting on-the-lot traffic. We know that walk-in leads are a valuable source of sales – with two-thirds of walk-ins making a purchase within 72 hours of their on-the-lot visit.[1] As such, it is more important than ever […]

On-the-Lot Trends from Summer’s Biggest Holiday

Last month, we launched our monthly On-the-Lot Trends Report to analyze consumers’ mobile shopping behavior while on a dealer lot for both New and Used vehicles. These insights are made possible through our recently patented Lot Insights technology. Our June On-the-Lot Trends Report showed consistent trends with various makes/models leading the way in VDP impressions. […]

On-the-Lot Trend Report: May 2017 Used Car VDPs

The used car market continues to see gains in a flattening vehicles sales market. Gain a competitive edge by knowing which used makes and models on-the-lot shoppers are searching for. Leveraging Cars.com’s newly-patented Lot Insights technology, we are able to share the top 5 searched makes and models across multiple categories. Below are the top […]

On-the-Lot Trend Report: May 2017 New Car VDPs

Fueled by our newly-patented Lot Insights technology, Cars.com is launching a monthly On-the-Lot Trends Report. The report analyzes mobile consumer shopping behavior to identify the top viewed new makes and models by style. Below are the top viewed new vehicles in May 2017 — download the full report (including used vehicles) here.

On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers

If you want to turn walk-in shoppers to customers at your dealership, make sure you are delivering a quality customer experience with your content. As Cars.com CRO John Clavadetscher blogged recently, walk-in shoppers are the new normal. Cars.com research shows that 43 percent of car shoppers don’t contact a dealership before walking onto the lot […]

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