Analytics

The Untapped Source for Attribution Learnings: Customer Reviews

Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a partial view of how and why a customer purchased a vehicle. To get a more complete picture of […]

Cars.com Talks Analytics at the J.D. Power Automotive Summit

On March 22, Cars.com’s Jeni Pecard joined a panel of automotive industry practitioners at the J.D. Power Automotive Summit to discuss the effective use of analytics to improve the way used-car dealerships operate. The lively discussion covered a lot of ground in 30 minutes, focusing on how analytics helps a dealership align the 4Ps of […]

AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

On the first day of the Automotive Analytics & Attribution Summit, host Brian Pasch asked a blunt question: do you trust the data and reports from your third-party analytics vendors? Most of the attendees – key decision makers of dealer groups — said they do not. It’s clear from the AAAS 2017 event that the industry […]

New Study Shows Cars.com Fuels Dealership Growth

Just how much impact does a third-party site like Cars.com have on dealers’ sales, service, and growth? Cars.com partnered with analytics firm Transparency to find the answer by analyzing dealer data across the United States. The results underscore the value of Cars.com’s audience: Cars.com influences 60 percent of average dealers’ sales and service transactions, delivering […]