Cars Social was the talk of the 2018 NADA show! The Cars.com team was busy answering questions from curious dealers about our new digital ad product that will help dealers attract more quality customers through social media. Here are some answers to common questions that we’re hearing:
What does Cars Social do for dealers?
Cars Social enables automotive dealers to reach a new and unique audience of in-market Cars.com shoppers on Facebook and Instagram. In initial beta testing, Cars.com learned Cars Social drives an 80 percent unique audience when compared to social campaigns modeled from a dealership’s first-party website audience.[i] Keep in mind, you can only access Cars.com data by purchasing Cars Social. In addition, Cars Social is completely turnkey, we handle the data feed set-up and the campaign optimization.
How does Cars Social work?
By leveraging Cars.com’s first-party audience data, the product targets consumers on social media who previously researched inventory or expressed interest in similar vehicles in the market. A social ad with inventory imagery from local retailers is served to targeted consumers, redirecting shoppers to its corresponding Vehicle Details Page on Cars.com.
What kind of benefits does Cars Social provide?
Cars Social allows dealers to expand into new channels, target valuable shoppers and create effective campaigns. Cars Social is a turnkey solution, we have a team of social media experts that set up the data feeds and optimize campaigns — Cars.com handles everything from start to finish.
Why should I advertise on social media?
Millions of people across the country, including Cars.com shoppers, spend a significant amount of time on social platforms. A smart use of social media advertising moves shoppers through the sales funnel. Cars Social helps dealers extend their reach and connect with these buyers wherever they shop.
For more insight on Cars Social, talk with your Cars.com representative and explore this section of our website.
[i] Cars.com Internal testing, 11/19/2017-12/31/2017