The Cars.com third-quarter media campaign has kicked into high gear! And we are excited to maintain this momentum through the end of 2017.
As we announced in August, Cars.com launched a multi-media campaign to connect in-market shoppers to our dealer partners’ inventory by positioning our brand wherever your customers shop across multiple screens. The campaign has featured imaginative advertising across multiple channels, including TV, apps, email, and digital.
As we enter the fourth quarter, we are adding a week of Broadcast TV advertising during Premiere Week, September 25 to October 1. This will increase our visibility during a time when networks experience exceptionally high levels of engaged viewers who are checking out new fall shows.
Our presence extends across more than 15 series premieres and episodes across the Big Three Networks: ABC, NBC and CBS, including:
- NBC: The Voice, Will & Grace, and Superstore.
- CBS: Kevin Can Wait, Bull, NCIS:LA, and 48 Hours.
- ABC: Speechless, Shark Tank, and 20/20.
Our broadcast TV campaign will maximize our prime-time presence in premium programming across all three networks, with broad in-market car shopper viewership.
We’re also thrilled to announce our return to Major League Baseball programming with in-game spots airing in October. Stay tuned for more news about how we’re building our brand presence to be a more visible growth partner to our dealers!