Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding dealers where and when they want to find them. This is significant for many reasons. As a dealer, it means there is a need to have a constant online presence that properly merchandises inventory, a need to have numerous methods of contact, and have their brand properly optimized for mobile. That’s a difficult task when the sheer volume of vehicles is considered along with the numerous touch points the Internet provides and the day-to-day operations of the dealership. But, many dealers do well with these efforts and those that do understand mobile are the most successful today.