As vehicles age, consumers frequently turn away from dealerships for service and routine maintenance, opting to go to national chains or local repair shops instead. Even with competitive prices, certified technicians and added amenities, most franchise stores still face an uphill battle to retain customers for the lifetime of their vehicle.
The underlying reason for this is a gap in consumer trust and limited transparency related to service pricing information. Auto shoppers perceive dealerships to be more expensive and, without a strong digital presence to show them otherwise, the misperception negatively influences business.
Cars.com’s new RepairPal Certified product can help change this trend by establishing your service department’s digital footprint and providing tools to differentiate your store from the competition.
To learn more, check out this short overview of RepairPal Certified.