With the evolution of digital, analytics have emerged as an essential tool to measure the success of your automotive marketing strategy. Though Google Analytics shows much of the activity on dealership websites, using only a single analytics platform may not necessarily tell the whole story. Multiple platforms allow marketers to start to create a more complete picture of how consumers are engaging with their brand across the entire shopping process.

Gabriel Montano, Operations Manager at Groove Auto Group talks through the benefits of using multiple measurement tools, adding that, despite the evolution of analytics, standard metrics – page views, time spent on site, VDP count, etc. – can be extremely useful if put in the right context.

To learn more about how Groove Automotive uses advanced analytics to evaluate website performance and referral traffic, download our recent case study, Unpacking Big Data.