While it’s easy to understand the high-level trend of consumer mobility, putting it into real-world context can be a challenge. Sure, more people own smartphones, but how is that affecting everyday life?
A new study shared by eMarketer shows that nearly half of college-age consumers (age 19-22) access the mobile web at least four hours a day – half a standard work day. A staggering figure, the research reinforces the notion that young consumers lead the way in mobile usage. And by quantifying this daily activity, it’s clear that mobile adoption is having profound impact across generations in every facet of life, from the way consumers communicate to the way they shop.