most-searched vehicles by city and state

F-150 Dominates the Heartland; Mustang, Grand Cherokee Share Major Metros

With new-car sales forecasted to reach 16.5 million units by year’s end, car shoppers from coast to coast are going online to research new models in record numbers. But while demand for new-vehicles is up across the board, interest in specific makes and models varies greatly by region.

In an analysis of shopper activity on, the Ford F-150 proved to be the most-searched new-vehicle in 30 of the 50 states, accounting for the majority of interior states. However, several locales proved to be as diverse as their populations, with the Ford Mustang and Jeep Grand Cherokee splitting favor among residents from major metropolitan areas.

Approximately 11% of the U.S. population is in-market to purchase a vehicle at any time, with the majority visiting research sites like before they buy.

“Just like every car shopper is different, every city and state has its own unique new-car market,” said Kelsey Mays, consumer affairs editor at “A resurgent economy and lower fuel prices have propelled light truck sales across the board, hence the popularity of the F-150. But in warmer, less-industrial and cosmopolitan areas, shoppers still naturally gravitate toward vehicles that best fit their day-to-day lives.”

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The charts and graphics above indicate the most-searched new-vehicles by make and model in each respective city and state based on site activity in Q3, 2014.