10 would not percent view online reviews

Winning over new and used car shoppers is more complex than it was just a few years ago. With the rise of online reviews, consumers often spend the days and weeks leading up to their dealership visit absorbing feedback others have shared about their experience. But rather than focus only on your dealership’s sales process, the overwhelming majority of car shoppers indicate that they want to know what your dealership’s service experience is like too. A natural progression, shoppers understand that the commitment they make at the front end of the dealership often translates to an extended relationship through vehicle maintenance and repair.

So much so, that according to a recent study by Harris Poll Online, only 10% of in-market car buyers state they would not seek out service department reviews prior to purchasing a vehicle.

Related: 8 Simple Steps for Building a Rock Star Cars.com Dealer Profile

How does your dealership market its service department’s online reviews to customers? Send a Tweet to @DealerADvantage to share your best practice!