91 review sites

Word-of-mouth marketing is important for all businesses, but it’s particularly essential in automotive. With the majority of car shoppers going online to research both inventory and dealerships before visiting the showroom, the impression you and your dealership make through online reviews and merchandising can be the difference between a shopper buying from your store or a dealership across town.

What was once a niche field is now a consumer mainstay, and dealerships that ignore their online reputation are neglecting a fundamental component of the car shopping process. Supporting this trend, a recent study by Digital Air Strike revealed that, 91 percent of car buyers surveyed used online reviews or social media as part of their dealership selection process.

Related: 5 Simple Ways to Promote Your Dealership’s Online Reviews

Learn more about the 2014 Digital Air Strike Automotive Social Media Trends study here.