Service and repair search stat wide

As Jack Simmons highlighted in yesterday’s post, dealerships face an uphill battle when it comes to connecting with service shoppers online. And one of the biggest challenges posed is reclaiming real estate for dealership service departments on search and review sites. So much so, that a recent analysis conducted by R.L. Polk revealed that dealerships are included in less than 5% of Google search results for service-related terms, while national repair chains typically show up a staggering 60-95% of the time. The gap between dealerships and service chains is surprising, to say the least, and should serve as a strong proof point for why dealers should look beyond traditional advertising or direct mail campaigns to attract and retain service customers.