With 90% of customers doing research online, including 4 of 5 who use a smartphone to decide which dealership they’ll do business with, if you’re not doing everything you can to stand out on digital platforms, you’re missing opportunities to influence shoppers.

As a pioneer of the online automotive category, Cars.com President Mitch Golub offers a unique perspective on how consumer engagement with digital media has disrupted the industry. In this short video, he shares insight on the changing automotive landscape, mobile shopping trends, and tips for what retailers can do to adapt to constantly evolving consumer behavior.

After you’ve heard from Mitch, head over to the newly redesigned Cars.com dealers.cars.com site to test your knowledge in our interactive Mobile IQ challenge.