In the midst of last night’s star-studded Academy Awards ceremony, kicked off a new campaign that encourages individuals to channel their own inner movie star and take the drama out of car shopping. As part of our #15SecondsOfDrama contest, we’re asking consumers to share their most dramatic 15 second video for a chance to win $35,000 towards the purchase of a new car. And while the grand prize is limited to consumers, your dealership can join in on the action by promoting the contest to customers and sharing some “drama” of your own.

Here’s how to participate:

  • Share these Facebook and Twitter posts to promote the campaign through your dealership’s social handles
  • Create and share a #15SecondsOfDrama video from your dealership as inspiration for your followers and fans

Be creative. Be dramatic. Do your thing. But before you start, also be sure to peruse official contest rules here. And in case you need a hand getting started, check out these example entries of #15SecondsOfDrama.