Understanding how car shoppers use their smart devices to complement traditional online research is essential to your dealership’s success in 2014. Now that over half of all consumers own and use a smartphone, decisions that used to be relegated to a desktop or laptop computer are now being made across multiple devices at numerous points in the car buying process. If your dealership doesn’t have a comprehensive mobile marketing strategy, you’re missing an opportunity to connect with and influence a rapidly growing segment of car buyers, both before they arrive at your dealership and, more importantly, once they’re on your lot.
Because of this, we’d like to invite you to “Go Mobile” with Cars.com at NADA this year. Stop by booth #1639 to learn about new trends in mobile shopping behavior, as well as how your dealership can adapt its marketing strategy and sales processes to better reach mobile-savvy shoppers. Let us show you how you can make your advertising, and your showroom floor, mobile-friendly in 2014.
Set an appointment
Visit the Cars.com NADA page to set an appointment while you’re in New Orleans. Our team of experts will help guide you through changes to the automotive mobile landscape and provide actionable advice on how you can build your dealership’s mobile marketing strategy for 2014. We know schedules at the convention are hectic, so book a time now to make sure you get up speed on mobile – we’ll even remind you with a quick text message the day of your appointment if you’d like.
Let us say thanks
RSVP for the 2014 Cars.com Dealer Appreciation Event, Friday January 24, featuring Third Eye Blind. Open to all U.S. dealers, we want to thank the entire dealer-community for its support and partnership with a night of music and entertainment during NADA weekend. The event will be held at The Sugar Mill in downtown New Orleans. Register here
We’ll be sharing product news, mobile tips and insights on the DealerADvantage blog, as well as on Facebook and Twitter, throughout the convention. Connect with us and join in on the mobile social conversation using the official event hashtag: #NADA2014.
Stay tuned for more updates and get ready to “Go Mobile” at NADA 2014.