With NADA 2013 kicking off today, we wanted to offer some advice to help you get the most out of your convention experience. Whether your goal is to take in sessions, evaluate potential vendors, network with fellow industry members or, most likely, some combination of all three, these tips will set you up for success at NADA 2013.

NADA jpThe Basics

The convention runs from February 8th – 11th at the Orange County Convention Center, West Building, located at 9800 International Drive in Orlando. If you’re staying at an official NADA Hotel, transportation via the NADA shuttle is available to get you to and from the convention.

Sessions To Look For

While all the workshops at NADA provide valuable insight from automotive thought leaders, these sessions are especially relevant for digitally-minded dealers:

Consumer Journey

Generation Web: Fully Optimize the Digital Journey

Reputation Management

Leverage Reviews to Impact the Bottom Line

Bring Disney Customer Service to Your Dealership

Mobile & Social Media

Digital Moments That Matter: Local, Mobile, Social

Guerrilla Marketing Using YouTube and Facebook

Metrics & Performance

Turn Metrics and Knowledge into Profits

Double Your Internet Sales and Profits This Year!

Go Mobile

Keep track of the workshops you want to attend and vendors you wish to meet with by downloading the NADA Convention and Expo app for iPhone and Android.

The app, which can syncs with your wired myNADAplanner account, keeps everything you need to know about day-to-day convention activities securely in your pocket or purse, including your agenda, maps of the convention floor and local entertainment info.

Get Connected

With approximately 30,000 automotive industry members in attendance, there’s no better place to network and share ideas, both in person and online, than at NADA.

To join the online conversation, start by downloading social apps like Twitter, Facebook, Instagram and LinkedIn on your mobile device, then like/follow fellow industry members, trade publications and vendors. While Twitter gets most of the buzz, LinkedIn’s mobile app is a great way to connect with people you meet on the fly.

On Twitter and Instagram, you can jump in on the convention discussion by including the hashtag #NADA2013 at the end of all of your convention-related posts. Hashtags help organize tweets based on a given topic or event, so by using the NADA hashtag, you’ll be able to share your perspective with other social media-savvy industry members.

Enjoy it

When you’ve finished taking in all the great presentations, meeting with peers and engaging with vendors, don’t forget to take some time to relax and enjoy yourself – it’s 75 degrees and sunny outside after all. Get refreshed and know that the time you’ve put in will ultimately pay dividends when you take back what you’ve learned and apply it at your dealership.

Do you have your own secret NADA survival tips? Share them with us in the comments below!


Visit the NADA Convention and Expo website

Follow NADA 2013 action through the Cars.com convention hub