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During Sunday’s Big Game, automakers accounted for nearly 20 percent of all commercials and close to 50,000 social media mentions. Over four quarters of football, an exciting half-time show and an unexpected blackout delay, we listened to the online chatter around the game to make the call: Which auto advertiser drove away as the social media MVP? In addition to tracking social buzz, our team also looked specifically at which auto ads prompted car shoppers to search on the site.

Through the Driving Social Buzz infographic, we’ve visualized our findings to show how auto advertisers saw social buzz and search activity on during the Big Game.

Click here to view the Driving Social Buzz infographic.

What was your favorite automotive commercial during the Big Game? Shout it out in the comments below.

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