Social media is a great way to engage, retain and motivate your dealership’s customers, but being truly effective in growing your audience and garnering engagement requires more than posting inventory photos and promotional status updates.

“I don’t always have an opportunity to post about customers, so when I do, I make sure it’s something they’ll remember,” said Joseph Gutierrez, Sales and Finance Manager at Lyle Pearson Premier Motor Cars.  “It’s a way to help our customers share their experience with family and friends.”

When creating a Facebook page and managing your presence, these tips can help ensure your social media presence showcases your value and reputation.

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