Claiming your Foursquare listing is about more than social media – it’s an important step in managing your brand and reputation.

Foursquare, a location-based social network, allows users to “check in” to businesses and other locations using their mobile phones. Checking in gives user’s Foursquare friends the chance to see their location and offers the opportunity to compete for points and badges, a concept known in the social media world as “gamification.”  The more “check ins” your dealership receives, the more visible your location will be to Foursquare users, potentially increasing your brand’s exposure in your market with prospective car shoppers.

Foursquare also gives users the option to leave tips about locations where they check in, which is an opportunity for your customers to share the experience they had or provide suggestions to future visitors. These tips can be seen by anyone in the area or visiting your locations, making Foursquare one of the places your dealership should be sure to include in its reputation management efforts,

Claim your listing today by following these steps.

  1. Navigate your browser to
  2. Login, or sign up if you do not already have an account.
  3. Find your business.
  4. Click on “claim here.”
  5. Follow Foursquare’s validation process, which includes verifying your phone number and email address.

After Foursquare approves you as the legitimate manager of your dealership’s listing, be sure to fill out your store’s profile in its entirety, including accurate contact information and your dealership’s website URL.  You can also offer specials as part of your presence, attracting additional business to your store.