Whether you manage your dealership’s Facebook page or just access Facebook for personal use, you may have noticed a few new features – Facebook Offers and Promoted Posts – giving businesses the option to offer discounts and increase their visibility.
Offers, which are currently available to select Facebook Page owners and are expected to roll out more broadly soon, give businesses the ability to offer fans of their Page special deals. They’re free to create and include a thumbnail image, headline, description and expiration date, representing an opportunity for businesses to reinforce their brand image while using incentives to bring in more traffic. Learn how to create an Offer here.
To claim an Offer, your fans must click “Get Offer,” which prompts Facebook to send them a confirmation email they can redeem at your store. Facebook advises businesses to brief their staff on the details of the offer and any point-of-sale processes you put in place to honor and track redemptions.
Some dealerships are already using Offers, including discounts on a customer’s service bill, special rates on oil changes or other maintenance visits and even offering free gas cards with the purchase of a vehicle.
While Offers are free to create, Facebook indicates that the best way to reach the most fans is by purchasing a Sponsored Story. In fact, the average Facebook Page post only reaches 16% of a business’ fans, which brings us to Promoted Posts.
With this new feature, Page owners can pay up to $30 dollars to promote status updates and other posts to reach more fans. The posts are labeled “Sponsored” and appear in the top of their fans’ newsfeeds up to three days after the post’s creation. Even though the ads are paid, content still matters – according to Facebook, posts that generate interest and engagement perform better. For more tips on Promoted Posts, check out Mashable’s story here.